The first day of ELETROLAR SHOW 2026 in São Paulo delivered an explosive start for AULA, as Booth #H18-AULA at Distrito Anhembi quickly became one of the busiest attractions of the entire exhibition.
From the moment the doors opened, crowds of gamers and tech enthusiasts gathered around AULA’s interactive experience zone, marking a strong kickoff for the brand’s presence at one of Latin America’s largest consumer electronics trade shows.
Located in the heart of the exhibition hall, the AULA booth (H18-AULA) immediately drew continuous attention thanks to its hands-on gaming experience and live product demonstrations.A major highlight was the magnetic keyboard speed challenge, where visitors tested reaction speed and typing performance using AULA’s latest mechanical keyboard lineup. The activity quickly formed long queues throughout the day, reflecting strong visitor interest in high-performance gaming peripherals.
One of the standout features of the booth was AULA’s focus on competitive interaction.
The magnetic mechanical keyboard challenge allowed visitors to experience:
Ultra-fast key response performance
Precision-driven magnetic switch technology
Competitive speed-based gameplay experience
This interactive setup transformed the booth into a high-energy engagement zone, attracting both casual visitors and professional gamers
The atmosphere at ELETROLAR SHOW 2026 reflected the strong gaming culture in Brazil.
Visitors responded enthusiastically to AULA’s concept of combining gaming performance with competitive interaction. The booth consistently maintained high traffic, with participants returning multiple times to improve their scores in the challenge zone. The energy surrounding Booth #H18-AULA made it one of the most active brand experiences on Day 1 of the event.
AULA’s presence at ELETROLAR SHOW 2026 is built around its core brand philosophy: “Fuel Your Passion”.
The booth experience integrates:
Competitive gaming challenges
Mechanical keyboard product demonstrations
Real-time user engagement activities
Community-driven gaming interactions
This approach helps showcase not only product performance but also the lifestyle and passion behind the AULA gaming ecosystem.
Event: ELETROLAR SHOW 2026
Booth: #H18-AULA
Location: Distrito Anhembi, São Paulo
Date: June 22–25, 2026
Visitors are invited to experience AULA’s latest gaming keyboard innovations throughout the exhibition period
The opening day of ELETROLAR SHOW 2026 clearly demonstrated strong market interest in AULA’s gaming keyboard lineup. With continuous crowd engagement and high participation in interactive challenges, the brand successfully positioned itself as one of the key highlights of the event. More activities, competitions, and product experiences are expected throughout the remaining exhibition days in São Paulo.